Paid Search Manager

Company Overview

Readly is a digital subscription service that lets customers have unlimited, “all-you-can-read” access to thousands of national and international magazines - all in one app. Readly has partnered with 800+ publishers around the world to drive the digital transformation of the magazine industry. Past twelve months Readly has distributed over 4,500 titles and 115,000 issues and more than 80 million magazines have been read by users in 50 markets. We see ourselves as an ecosystem where all our stakeholders share the value of digitized quality content. By bringing the magic of magazines into the future - trusted content anytime, anywhere, our passionate team of 90 people in Sweden, Germany and UK hope to make the enjoyment of magazines and power of trusted journalism more accessible than ever before.

Role overview

The Paid Search Manager is passionate about delivering results, simplifies existing processes, and innovates to drive long-term results. They are known for testing in new areas and leveraging opportunities to scale based on results. Our ideal candidate has in-depth experience managing global Paid Search campaigns, leveraging data to achieve efficient results and working in conjunction with other paid media channels to drive conversions. They should have worked closely with multiple stakeholders in various geographic regions, and cross-functionally with key teams such as Analytics and Product.

 Responsibilities

  • Manage PPC (Google, Bing, Apple), Display, Youtube, dynamic re-targeting, and other digital marketing efforts
  • Ability to develop high level ppc strategy, leverage ppc across platforms and integrate paid media into multi-channel marketing strategy
  • Own and manage the search strategy and daily optimization tasks
  • Ensure campaign delivery, performance and goals are being fulfilled as planned
  • Proactively identify opportunities for optimization, insight and expansion, and see through to implementation
  • Conduct competitive research, follow keyword trends, and audience insights
  • Measure, analyze and optimize efforts and effectively communicate your strategy and learnings

Qualifications

  • Experience managing large cross market paid search accounts hands on
  • Strong strategic and analytical skills
  • Experience working in a fast paced environment with strict performance driven KPIs
  • Proven track record of developing actionable recommendations from a quantitative analysis that meets or exceeds performance goals  
  • Experience in SEO is a plus

Or, know someone who would be a perfect fit? Let them know!

Department

Stockholm

Kungsgatan 17
111 43 Stockholm Directions

HAPPY BIRTHDAY TO US 🎊🎈

8th of March 2020 Readly turned 7 years - Hurray! 🍰 

We're really proud of what we have accomplished together these past seven years and we're very much looking forward to the future 😄 

7 years – 4500 magazines💥 That's worth a big celebration🍾

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email
@readly.com
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