February feature: What does a Data Analyst do?

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Anna Kröhnke, data analyst at Readly since 2018, Växjö Office


What does a data analyst do? and what led you to choose this profession?

As a data analyst I mainly help other departments to obtain business critical data for decision making. It’s a work that constantly challenges me which makes it so interesting and fun to do. I have a close connection with colleagues from almost every department within the company. A spider in the web if you will.

I have always had a fascination for numbers and analytics and studied mathematics and information logistics at the university. Then I got the opportunity to work for Readly right after finishing my studies. I’m very thankful that Readly believed in me although I had no work experience.

What do you think companies can do to encourage more women to choose careers in tech?

When I was younger, the only thing that came to mind when hearing people say they work in tech and IT, was programming and coding. 

Not understanding the full picture of what tech and IT has to offer is a barrier. I believe that schools need to present all sides of tech for women and girls to take a bigger interest and to choose tech careers. The tech industry is very diverse and offers a lot when you are in the crosswalk of deciding your career path. Studying tech is not as defined compared to becoming a nurse for instance. Companies could engage more in the interaction with students in an early stage.

What makes your heart tick for Readly?

The connection I have with colleagues and the great workplace friendships that have developed since I joined the company. Being involved in many cross-department projects helps me get a better understanding of different needs, but also brings me closer to the persons in each team.

Readly’s purpose is to bring the magic of magazines into the future. What does the future look like from your perspective as a Readly employee?

Mobile addiction will rise and interfere with people’s ability to be present or engage in activities. Although you consume magazines digitally as well - journalistic content can actually inspire readers to drop their phones and pursue an activity, a hobby or even a lifelong dream. As a mathematician - the short answer to the question is however 42. 


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